India’s leading automotive manufacturer, Maruti Suzuki, in collaboration with T-Hub, is looking to partner with mature startups that are working on cutting-edge technology for their Mobility Challenge. This program provides select startups an opportunity to execute a paid Proof of Concept, get mentorship, become a business partner of Maruti Suzuki and also win cash rewards.

The use case is to develop an agentic AI solution that autonomously optimizes digital marketing costs for Maruti Suzuki’s digital assets. This AI agent should be compatible with Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) to make real-time, data-driven decisions.  The agent’s main job is to analyze and act on marketing data to maximize the return on ad spend (ROAS) and increase overall efficiency. This involves dynamically reallocating budgets, adjusting bids, and refining audience targeting to eliminate wasted spending and improve campaign performance. The ultimate goal is to redefine how brands achieve optimal marketing efficiency and maximize their return on investment (ROI) through intelligent, self-directed action.